With the increasing use of smartphones and tablets, having a responsive website is more important today than it ever was before!!
What is a responsive website?
A responsive website is essentially a web design technique that makes web pages render well on a variety of devices and window or screen sizes. In other words all of its content; pictures, content, etc, will be easily viewable on any device it is being viewed from.
Having a responsive website is important to anyone that has a company website. If you do not have a website that will function on all devices, you can potentially lose future customers. Many people are using mobile phones to do research and general browsing nowadays, and when they cannot properly access the site on their phone, this will cause a big problem with how they think of the brand as a whole.
Why is it important?
Another important aspect of having a responsive website means that it can be less work for the person running it. When you have a separate design for a mobile site versus a traditional site, this means that you have to have two different SEO programs set up for each. You can cut the work down to a minimum by having one general website with a responsive design. This is a more cost effective way of getting what you and the users want.
Overall, with a responsive design, you are going to have a better user experience. People will be happier when they can easily use your site from wherever they are, especially if they do a lot of shopping online. There are more people nowadays who are using their mobile devices to shop online, and if you run a shopping website, creating a responsive design for it will ensure that more people use it than waiting until they are at their desktop.
Make the smarter business decision
It is just a smarter business choice nowadays to have a website that runs on a responsive design. It is more cost effective and much easier for anyone to use, no matter where they are using it from. If you do not have a site that can be considered responsive, it would certainly be prudent of you to get one going. This is the day and age of new technology and the Internet can help many businesses, so you do not want to keep yours from succeeding by not trying something new.