SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” search results on search engines.
SEO is the art and science of increasing a websites rank on search engines like Google, Yahoo and Bing, with most of the effort being directed towards Google.
Investing in SEO is important because over 95% of all traffic clicks on one of the first 3 links of a search. If your website isn’t one of them, you’re missing out on all that potential traffic.
A well planned SEO campaign is one of the best marketing practices you can invest in that translates into a significant long-term increases in new business.
There are 2 very general ways of thinking about SEO that are helpful for understanding SEO from a small businesses perspective.
On-site SEO This consists of techniques that are used on the actual website. These may include using proper header tags (h1, h2, etc.), naming images based on keywords, or even optimizing the underlying code to help the site load faster.
There are literally hundreds of possible variations that may affect on-site SEO and overall ranking in the search engines. Google has repeatedly stated that they will continue to reward sites that put out relevant content on a regular basis, which is why blogging has become so important.
Off-site SEO involves any techniques that are done elsewhere on the internet in order to increase traffic and overall popularity of a website. This may include promoting a site via social media, creating backlinks from more reputable websites or getting listed in industry specific directories and publications.
SEO is marketing, plain and simple.
The more you put into it, the more you get out of it.
The best part is that it can be VERY predictable in terms of what needs to be done to achieve a specific result. A good SEO consultant can tell you exactly what keywords your customers are searching for and what it will take to get your website into a position where you start getting consistent traffic.
Let Accent Graphix help manage your SEO strategy to get the most out of your marketing plan. Give us a call today!
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